‘Be like a polished stone; don’t give them anything to hang
onto.’

Do names matter? Writers agonise over them for days, change
their minds half way through and have to laboriously replace them. Do they need
to be evocative? Names with no connotations over time (with great success) take
on a life of their own – Harry Potter immediately opens up a world of witches
and warlocks. Jack Reacher is the guy who solves problems the quick n’ easy way
with a gun. Amazon did invoke a feel of immense spread (world’s largest river)
and aggression (female warriors) but seemed a strange choice initially for
online selling. Now it’s gone into common usage, and like a swear word, it has lost
its original resonance.


Without getting too Manichean about it, despite or maybe because of their Luciferian and Saturnian nature they are a necessary component to life. In more Jungian terms, you can’t have the light without the shadow. The eternal battle between good and evil can be symbolised as stone versus fire (inspiration/creativity) and water (emotion).
The old alchemists whose purpose was to turn lead into gold,
either literally or spiritually, said at the end of the process there would be
a residue of base material which had no hope of transformation. They called it
the ‘Terra Damnata’, which they threw away. Yet even waste dross survives. An
indestructible paradox.